iii. Brief description of the products/services/business concepts.
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. The company is the world's largest furniture retailer. Ready-to-assemble furniture (RTA), is a form of furniture that is purchased in multiple pieces and requires assembly. This form of furniture generally arrives in a box and contains instructions for the buyer to follow in order to assemble it after purchase.
